Nadara

Nadara

Enabled Nadara to escalate their brand identity and user-friendly online shopping experience for their customers 

Industry – eCommerce 

Tech Stack – WordPress, WooCommerce, Bex plugin, Aramex Plugin and Quiqup plug in

The client pioneered a uniquely innovative concept in the Middle East by introducing online skin therapists, curating honest professional skincare products, and offering complimentary skin tests at the reach of the customer’s fingertips through their digital presence. The client provides an expert digital skincare guide and shop, driven by skin therapists offering unbiased personalized skin care advice and a curated professional brand portfolio.

The Challenge

The client approached us with an already built site; it was a maze to navigate and failed to provide the user experience they intended. The client’s main goal was to build an intuitive, fully optimized, and user-friendly website where the customers can get the consultation and their desired skin care products. They also wanted Aiken’s expertise for the consultation on hosting the website, site performance, site security, and SEO. Our professionals created a custom solution for them to be able to clearly communicate their unique value proposition and to really sell through their website. Aiken labs continues to provide them with maintenance and support services even today. 

The Solution

We were given the challenge to work around the existing website of the client to provide optimized performance. We did required testings to identify bugs and defects and did the fixings and made the necessary cleaning and removal of unwanted plug ins in order to speed up and stabilize thee  site, and optimized different functionalities. 

We have also integrated a few 3rd party APIs such as Apple Pay and checkout.com (payment gateway), Aramax, Quiq-up (delivery services) and Bex (inventory management). These integrations have assisted our client the ability to provide a best in class service to their customers.

We conducted in-depth analysis and crafted a unique SEO strategy for Nadara. The main goal was to enhance Nadara’s online presence and bring more visitors to the website. Our SEO team conducted an in-depth SEO audit and assessment to identify their current website’s rankings. We work closely with our client’s marketing team in order to identify their specific requirements and identify relevant high traffic keywords and integrate necessary changes within the website. All these efforts are continuing to bring high traffic and engagement with the website and we are proud to see our client’s business growing while giving a best in class service to their customers.